Three Epic Social Media Campaigns That Demonstrate the Power of SMM

 

Almost all brands around the world are using social media platforms to promote their products. Most organisations use social media platforms for simple promotional efforts rather than full-fledged campaigns. However, many organisations do want to harness the full potential of social media platforms such as Facebook, Instagram, Twitter, etc. To reach the target audience. This blog addresses some of the most recent social media marketing campaigns that have generated quite a buzz.

Apple: Apple has been at the top of its marketing game since the late 20th century. One of its recent social media campaigns is centered around UGC or user-generated content. Apple started a trend by using the hashtag #ShotonIphone. The trend encourages the customers, content creators, or general people to shoot photos on iPhone, post them on any of the social media platforms (preferably Facebook and Instagram), and then use the mentioned hashtag. Even without spending much money, iPhone has created a lot of buzzes. Currently, there are around 12.9 million posts having the hashtag. Just by taking advantage of the hashtag trend and the brand value of Apple, Apple has generated such buzz with the lowest effort and cost possible. The post has worked in favour of Apple as more people got to observe the power of Iphone cameras. It is an ongoing trend and is expected to generate more buzz.


Figure: #Shotoniphone Trend (Jaw, 2021)

Dove: Dove as a brand has always encouraged women empowerment, and the advertisements are always directed towards making women. Just like Apple, Dove decided to go for  UGC to start a social awareness campaign. Dove partnered with Girlygaze and Getty images for the project. The hashtag that was used in this case was #ShowUs. The hashtag was self-explanatory, and it encouraged women of all colours, shapes, and socio-economic statuses to take their own picture and post it on social media platforms. The campaign generated more than 650,000 hashtags on the social media platform and has become an internet sensation. After the campaign went viral, the image of Dove has strengthened. Dove is still considered a brand that endorses inclusivity.


Figure: Project #ShowUs (Jaw, 2021)

Proctor and Gamble: P&G is a renowned FMCG brand that proudly owns Tide, Pampers, Okay, Joy, etc. When the Covid-19 pandemic hit the world, it was a gloomy situation with people losing their lives, losing their jobs, and also being forced to stay at home. During times like this, the traffic on social media platforms Increased two-three times. As a brand that specialises in many hygiene products, P&G knew that this was one of the best opportunities to present itself in front of the customers. P&G brought the #DistanceDancing challenge, where the netizens were encouraged to stay in touch with each other through their dances. The social media campaign worked wonderfully as it generated around 8 billion views and 1.9 million videos within the first week of the hashtag going viral. In its lifetime, the campaign generated 17 billion views. The campaign was centered around TikTok, and P&G partnered with Charlie D'Amileo. For the first 3 million videos on TikTok, P&G promised to donate to Feeding America and Matthew25.


Figure: #DistanceDance Trend (Jaw, 2021)

These are just a few of the many examples of successful social media marketing campaigns.

  References

Jaw, T., 2021. 7 Epic Social Media Campaign Examples You Need to Learn From. [online] Oberlo.com. Available at: <https://www.oberlo.com/blog/social-media-campaign-examples> [Accessed 30 October 2021].







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