Khaja's Digital Marketing Blog

  PlayStation is a gaming console made by Sony Entertainment. As a company, Sony has been at the top of its game with its electronic products and media content. In the last 1990s, Sony came up with a gaming Console named ‘Playstation,’ and it became a major hit within a short time. Other companies, such as Nintendo, Sega, Atari, etc., were struggling to match the quality of Sony Consoles. Fast forward to 2020, Sony introduced the 5 th Console In the same series, which is known as the PlayStation 5 or PS5. If you are a gamer and do not own a PS5, here are a few reasons why you should own a PlayStation 5. Amazing Exclusives: The chief reason people prefer buying PS5 rather than Xbox One X is because of the amazing arsenal of games Sony offers. Games like God of War, Days Gone, Last of Us, Last of Us Part 2, Spiderman, Spiderman Miles Morales, Ghost of Tsushima, etc., are the legendary titles made by Sony. Most of these can only be played on the PS5 console, making people choose be...

  In recent times, the term 'influencer marketing has been gaining popularity rapidly. Influencer marketing is more dominant on Instagram. There Is a separate term for them, which is 'Instagram Influencer". Whatever may be the platform, social media influencers are becoming a crucial part of the marketing strategy of any organisation. There are both pros and cons of influencer marketing. Some of them have been illustrated below: Pros Huge Follower Base: Usually, people who are called influencers have a huge number of followers following them for their content. Some of the most famous influencers in the gaming industry include Linus, PewDiePie, and Markiplier. If they endorse any software or hardware-related gaming such as a mouse, keyboard, motherboard, etc., The followers tend to grow some confidence in the brand and take the initiative to buy the product (Andrews, 2021). Good ROI: The return on investment in influencer marketing is comparatively low. Usually, most infl...

  Almost all brands around the world are using social media platforms to promote their products. Most organisations use social media platforms for simple promotional efforts rather than full-fledged campaigns. However, many organisations do want to harness the full potential of social media platforms such as Facebook, Instagram, Twitter, etc. To reach the target audience. This blog addresses some of the most recent social media marketing campaigns that have generated quite a buzz. Apple: Apple has been at the top of its marketing game since the late 20th century. One of its recent social media campaigns is centered around UGC or user-generated content. Apple started a trend by using the hashtag #ShotonIphone. The trend encourages the customers, content creators, or general people to shoot photos on iPhone, post them on any of the social media platforms (preferably Facebook and Instagram), and then use the mentioned hashtag. Even without spending much money, iPhone has created a ...

  Although Coke Zero has been around for a long period, the ad campaign of 2015 added a new layer to the product. Coca-Cola showed the world how to use technology to make ad campaigns more interactive and exciting. There were quite a few reasons the multi-channel ad campaign was a major success. Figure: Coke Zero Drinkable Ad Campaign (Danny, 2021) Interactive Nature of the Campaign: Coca-Cola has been at the top of its game for more than a century, and feats like these prove why. Before the drinkable ad campaign, the world had not seen such a mixture of digital marketing and traditional marketing efforts to promote a product. It was not just a simple advertisement that informed people about the offerings. The advertisement literally pulled people towards interacting with the ad. By scanning codes from the internet or by using shazam to track the sound of the advert to redeem a free coke zero, Coca-Cola made sure that the customer enjoyed the whole process. Because of the excit...

  Since the inception of Facebook, the way social media platforms have evolved is genuinely remarkable. After 2004, many other popular social media platforms such as Twitter, Instagram, Snapchat, LinkedIn, Pinterest, etc., have become prominent. Midway through the 2010s, social media marketing started to gain prominence. In 2021, most organisations resort to the assistance of social media marketing to boost their image and reach more customers. There are a few reasons why social media marketing has become so popular in such a short period and why it is the future of marketing efforts. Maximum Reach: If Facebook were a country, it would have been leaps and bounds ahead of all the other countries in the world in terms of population. Facebook has a total of 2.85 billion global active monthly users. That is more than 1/3 rd of the world population. While the number of monthly active users on Instagram or other social media platforms isn’t as high, the numbers are still in the millio...

  Marketing is one of the core functions of an organisation. Based on how well an organisation manages its marketing activities, the success of the organisation depends immensely. However, there are certain events where companies failed to execute their marketing strategies, and the tactics backfired badly. This blog addresses some of the worst marketing fails of all time. Airbnb's floating world email: Airbnb's case is a pure example of 'right content, wrong time.'. in the year 2017, Airbnb launched the 'Floating Air' marketing campaign where they posted the picture of a water-themed house on a floating pool. However, during the same time, a hurricane hit Houston and caused colossal damage. Because of the horrible timing of the content, many people deemed the content insensitive and started bashing Airbnb for it (Lally, 2021). White Playstation 2: in the year 2006, Sony launched a white version of its originally black-colored PlayStation 2. To announce the en...