Is Social Media Marketing the Future of Marketing?

 


Since the inception of Facebook, the way social media platforms have evolved is genuinely remarkable. After 2004, many other popular social media platforms such as Twitter, Instagram, Snapchat, LinkedIn, Pinterest, etc., have become prominent. Midway through the 2010s, social media marketing started to gain prominence. In 2021, most organisations resort to the assistance of social media marketing to boost their image and reach more customers. There are a few reasons why social media marketing has become so popular in such a short period and why it is the future of marketing efforts.

Maximum Reach: If Facebook were a country, it would have been leaps and bounds ahead of all the other countries in the world in terms of population. Facebook has a total of 2.85 billion global active monthly users. That is more than 1/3rd of the world population. While the number of monthly active users on Instagram or other social media platforms isn’t as high, the numbers are still in the millions. Because of the broad user base, social media platforms are great places to channel marketing efforts. Even if a person cannot afford basic needs such as housing and security, they will still access social media platforms.

Lower Costs: If used tactfully, social media platforms can be used to generate buzz through relevant content without even spending a dime. One of the chief ways of doing that is through UGC or user-generated content. Sometimes, brands influence the netizens to participate in certain trends or challenges with a specific hashtag. Most of the challenges are fun In nature and ensure that the participation level is high among the customers. One of the brightest examples of UGC is Apple’s #ShotonIphone trend. Due to the trend, Apple has been able to generate 12.9 million content having the same hashtag. There are many other ways in which social media platforms can be used to do marketing efficiently without incurring much cause (Blue, 2021).

Easier to Communicate: Aforementioned, social media platforms are densely populated by users all over the world. Brands can easily use the platform to communicate their offerings by boosting the post In relevant geographic areas. A person living in India can watch local ads of Omo if they want (Guzueva, SHahgirieva, and Ahmedova, 2019).

Ensuring Better Customer Satisfaction: Only pushing content for brand awareness and product promotions is not considered as a function of marketing. Dealing with queries of the customers and ensuring customer satisfaction falls under the scope of marketing as well. On all the social media platforms, there is an option to chat directly with the business (Guzueva, SHahgirieva, and Ahmedova, 2019). Unlike emails or phone calls, customers can actually see if the organisation has seen their message and how long it takes to respond to their queries. For this reason, organisations try to ensure the fastest answers to the queries of the customers. Besides, it is easier for customers to communicate to the company using the messaging option rather than direct calling or emailing and waiting for a reply.

Search Engine Optimisation Option: In traditional marketing, it may not be possible to make people see a specific brand first (Blue, 2021). However, through SEO, a brand can adjust the setting in such a manner that when specific keywords or the first letters of the company are used, the name of the organisation pops up immediately. This option is available on almost all social media platforms. It is very similar to the SEO of Google or Bing.

 

References

Blue, M., 2021. 10 Advantages of Social Media Marketing for Your Business | Blue Fountain Media. [online] Blue Fountain Media. Available at: <https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing> [Accessed 30 October 2021].

Guzueva, E., SHahgirieva, M. and Ahmedova, E., 2019. SMM as a tool for business promotion. SCIENTIFIC DEVELOPMENT TRENDS AND EDUCATION,.

 


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